The Launch: December’s Hottest Fashion Drops

1

Zara Launches New Category, ZARA ATELIER

Who: Zara

What: New high-end design category, Zara Atelier

Where: Online at zara.com and Zara stores worldwide

Why: Zara is introducing their most comprehensive expression of high-end design and exquisite craftsmanship in the company, ZARA ATELIER. ZARA ATELIER’s design team will produce two limited edition collections per year, both elevated, artistic interpretations of an iconic wardrobe staple. The campaign is brilliantly shot by Paolo Reversi and features a cast of international models, including new faces like Amar Akway, Greta Hofer, Elisa Nijman, and Reynara Negrine—and keep an eye out for more established names like Cara Taylor and Yilan Hua featured in this series of portraits that accompany the launch. The first release is “Collection01_The Coat,” which becomes available to consumers in time for the winter season and is sold in-store and online— while supplies last,of course, which shan’t be very long. ZARA ATELIER begins a new chapter for the ready-to-wear fashion retailer’s advances into melding art and fashion.

2

Joseph Altuzarra Presents Altu

Who: Altuzarra

What: Altu, a new “genderful” fashion brand

Where: Online at altu.world

Why: Joseph Altuzarra is the multicultural and internationally educated creator of his eponymous brand established in 2008. His luxury women’s ready-to-wear brand is the product of his wide perspective on global fashion that planted its roots in New York. His motivation came from French and American images of the modern woman, a woman who is sophisticated and seductive. His new brand, ALTU, is the newest project from Altuzarra that goes beyond the limitations of the gender binary, allowing people across the spectrum of traditionally “masculine” and “feminine” identities to harness the power of personal style. The ALTU era marks the adolescent stage of life when our identity is most in flux. Rather than genderless, ALTU is a “genderful” collection that provides a range of ways to dress in code regardless of gender identity—think luxuriously soft sweats, cozy logo tees, cutout knits, and Joseph’s signature leather pants that are finally available for the masses. Joseph Altuzarra’s exciting new outlet for self-expression is a way of healing old growing pains and dressing in a way that our bumbling teenage-selves could be proud of.

3

FRAME Launches Capsule With Ilona Hamer

Who: FRAME

What: New collaborative capsule collection with Ilona Hamer

Where: Online at FRAME-store.com and matchesfashion.com

Why: The luxury American fashion brand FRAME is teaming up with their long-time friend and brand styling consultant, Ilona Hamer (who also styled these amazing ELLE covers). FRAME x Ilona Hamer is a capsule collection of ultimate wardrobe necessities like the East Side Overcoat, The Perfect Crew cashmere sweater and go-to denim, among others. Hamer is outspoken about FRAME being her perfect jean and now manifests in her own design, the Ilona High Straight Jean. The collection’s direction comes from FRAME’s own pattern of chic classics paired with Ilona’s affinity for a wardrobe with timeless sensibility. “Her lo-fi attitude to everyday dressing which looks naturally flawless is something FRAME aspires to,” says FRAME co-founder and creative director Erik Torstensson. This collaboration marks the first of many unique projects in the works with more of FRAME’s friends and incites palpable anticipation for the next capsule collection, launching in 2022.

4

Bogner Launches Ski Collaboration with LoveShackFancy

Who: LoveShackFancy and Bogner

What: Debut skiwear capsule collection

Where: loveshackfancy.com and bogner.com

Why: LoveShackFancy’s unabashed feminine strength is sure to garner further admiration in their new skiwear collection with Munich-based athluxury brand Bogner. The collaboration centers around Bogner’s performance-focused FIRE + ICE collection. LSF’ssoft hues and whimsical prints are combined with the impeccable craftsmanship from the renowned skiwear brand. Skiers can hit the slopes with reliable, technical outerwear in vintage-inspired romantic floral prints. Winter fashion can be typically drab or lackluster, but this fun twist on ski gear from LoveShackFancy andBogner are meant to be seen. Their 12-piece collection can be sported the mountains or in the city and function as a playful way to express personal style in cold-weather conditions.

5

Wiederhoeft Releases Debut Ready-to-Wear Collection

Who: Wiederhoeft

What: First ready-to-wear collection for fall/winter 2022

Where: Available online at wiederhoeft.com

Why: Thom Browne alum, costumer, and self-described “young witch on-the-go” Jackson Wiederhoeft is debuting his inaugural ready-to-wear collection for fall/winter 2022. Titled “Wiederhoeft Academy,” the assortment takes the fantastical silhouettes from his previous collections, but makes them decidedly more conventional. His past five special occasion and bridal collections established the brand’s vision of melding fashion and performance, inspired by Wiederhoeft’s personal passion for dance productions. Now, the vision manifests in an exciting array of pieces that are both tailored and inherently wearable. Wiederhoeft Academy introduces several new categories, with a big focus on knitwear: three capsules of oversized, cozy knits—including dresses, cropped cardigans, sleeveless turtlenecks, bike shorts, opera-length gloves, and a charming novelty T-shirt and sweatshirt group—are fully fashioned to make an impression. Wiederhoeft’s concept is a wardrobe fit for the characters of a bildungsroman set in a magic school. Each look reflects queer identity in a fairytale context and positions the wearer to define themselves as the hero of their own story.

6

Ralph Lauren Unveils Holiday-Themed Experience on Roblox

Who: Ralph Lauren and Roblox

What: The Ralph Lauren Winter Escape

Where: Exclusively on roblox.com, Dec. 8 through Jan. 3

Why: Ralph Lauren has now entered the chat. The world-famous brand of premium lifestyle products has joined forces with Roblox, the online platform and game creation system which allows users to build and play with fellow gamers. “The Ralph Lauren Winter Escape” is a first-of-its-kind digital landscape and continuation of Ralph Lauren’s commitment to innovation in the metaverse. The Ralph Lauren Digital Collection is available for players to try on and purchase at the “Polo Shops” within the experience. New looks, limited-edition accessories, and surprise items will be dropped on dates announced via Ralph Lauren’s social media channels. The collaboration is dreamt up by Roblox community developer Funomena, a game design studio that created custom textures for a realistic winter wonderland centered around a holiday tree to be decorated by the Roblox community. Before the internet was a place to gather, Ralph Lauren pioneered one of the first brand e-commerce sites more than 25 years ago. Now, it is delivering immersive virtual experiences using augmented reality and unique digital products to expand how we express personal style in the 21st century.

7

Eva Fehren Celebrates 10-Year Anniversary with New Collection

Who: Eva Fehren

What: 10-year anniversary celebration cocktails and new collection

Where: Waverly Inn, NYC and available online starting Dec. 9 on evafehren.com, by appointment only

Why: The holiday party season is in full swing. On Tuesday, Dec. 7, fine jeweler Eva Fehren celebrated a decade of crafting geometric and bold jewelry that has been loved by industry insiders and celebrities alike. Brooke Shields, Claire Danes, and Ryan Roche are just a few of the A-listers who joined the designer at the Waverly Inn for cocktails and hors d’oeuvres. Guests previewed her anniversary collection, Reflexion, which launches on Thursday, Dec. 9. The celebratory collection is crafted with very special materials for very special occasions, using only platinum with custom cut white diamonds ranging from .25 to 5.04 carats.

8

Grand Collection Helps Feed New Yorkers in Need

Who: Grand Collection

What: Third annual Help Feed New York initiative and holiday collection debut

Where: Labor Skate Shop, NYC and online at grandcollectionco.com starting Dec. 10

Why: Currently, over 2 million New Yorkers suffer from food insecurity, with communities of color five times more likely to be affected by endemic hunger. Grand Collection aims to help those in need with its third annual food drive, Help Feed New York, which is being put into action right as the brand launches its Holiday ’21 collection. For the uninitiated, Grand is a family of skateboarders and creatives based in NYC known for premium sportswear essentials accented by an understated aesthetic. Since its launch in 2016, Grand has helmed a host of philanthropic initiatives—the food drive being the most relevant this time of year. A portion of the proceeds from all online sales of the collection will go directly to feeding New Yorkers in need over the holiday season. Customers are asked to donate a nonperishable food item in exchange for store-wide discounts and a chance to win free pieces from the new collection. The Help Feed New York food drive will take place on Dec. 11 and Dec. 12 at Labor Skate Shop in NYC; stop by to spread some charitable holiday cheer.

9

Adidas Opens One-Day-Only Sustainable Fashion Pop-Up Shop

Who: Adidas

What: End-of-life clothing exchange and sustainable collection pop-up

Where: 61 Crosby Street, NYC

When: Saturday, Dec. 11 from 11 a.m. to 12 p.m.

Why: Adidas is creating a much-needed space for consumers to properly dispose of old clothing this holiday season. The brand’s one-day-only NYC pop-up shop is part of its ongoing mission to end plastic waste. Customers can trade in the associated weight of used clothing, shoes, or gear in exchange for tokens, which can be used to purchase the pieces on display from a range of sustainable designers, including Basketcase Gallery, Beepy Bella, Eva Joan, Frankie Collective, Ji Won Choi, Theophilio, and Tyranny & Mutation. “The fashion industry has long had a sustainability problem, and the only way to change it is through collective action,” designer and participant Edvin Thompson exclusively told ELLE.com. “We’ve developed a collection of 10 patchwork hoodies, pants, crewnecks, and T-shirts made entirely of upcycled Adidas product to give these older pieces new life. Sustainability is at the core of our ethos and we value partners like Adidas who lead with a circular mindset.” At the pop-up, you’ll also find live screen-printing, on-site repairs, and customizations, all of which set in motion a circular future in response to the mounting clothing waste problem that our planet is currently facing. As an extra perk, any items not redeemed at the pop-up will be credited to consumers via the Adidas Creator’s Club app to be used at the brand’s 5th Avenue flagship store. The pop-up is tied to Adidas’s Choose to Give Back project and incentivizes customers to support emerging voices in sustainable fashion.

10

Goop and Johanna Ortiz Partner on Vacation-Ready Capsule Collection

Who: Goop and Johanna Ortiz

What: Capsule resortwear collection

Where: Available online at goop.com and johannaortiz.com and at Goop’s stores in L.A. and NYC, as well as at Goop’s resort retail experiences in Montecito, Calif. and the Kohala Coast of Hawaii

Why: Johanna Ortiz’s best-selling styles have been reimagined for the Goop woman in a vacation-ready capsule collection fit for the Mediterranean. Picture classic navy combined with Ortiz’s signature brights on swimsuits, cover-ups, beach tunics, maxi dresses, and matching sets, plus the bags and earrings to wear it all with. Gwyneth Paltrow’s lifestyle brand, which focuses on wellness, beauty, food, style, and travel is the perfect partner for Ortiz, a designer known for supporting local production, job creation, and the empowerment of women and Colombian artisans. The new limited-edition resortwear collab embodies the Latin American flair of Johanna Ortiz designs and reflects Goop’s modern approach to problem-solving, designing classic wardrobe essentials for every occasion.

11

Introducing Aberizk, the Concept Store for Vintage and Emerging Designers

Who: Aberizk by Allison Aberizk and Justin Xavier

What: New concept store for discovering new designers and rare vintage finds

Where: Spring Street, NYC and aberizk.com

Why: Aberizk is a multi-brand concept store founded in 2020 by fashion power couple Allison Aberizk and Justin Xavier with a focus on stocking independent and vintage designer pieces. Following its e-commerce debut in September, Aberizk opened its first physical storefront on Spring Street, featuring a curation of ’90s minimalism and sportswear blended with sportswear from niche subcultures. The store also carries rare 2000s-era finds from coveted designers such as Jean Paul Gaultier, Issey Miyake, Roberto Cavalli, Dior, Fendi, and Versace. Known for supporting international talent and emerging NYC artists by connecting with likeminded brands, Aberizk exhibits a shared affinity for grailed designer pieces. Suddenly, the “ones that got away” are now in reach.

12

Zara Teams Up With Ader Error on AZ Collection

Who: Zara and Ader Error

What: The “AZ Collection” collaborative capsule

Where: Available online at zara.com, in select Zara stores worldwide, and on Zepeto

Why: Zara may not yet be known for its designer collaborations, having just dropped one of its first earlier this year, but the retailer realized the impact of creating a dialogue with highly covetable brands that have strong sartorial languages. This time around, it’s teaming up with South Korean streetwear brand Ader Error, known for oversized puffers and coats, twisted and exaggerated seams, and a street-heavy take on shirting and tailoring. This all comes to life in the “AZ Collection” (“A” for Ader, “Z” for Zara): roomy sweaters and knits feature patchwork designs and a reimagining of the alphabet inspired by the title of the collection. The capsule honors the unique codes of Ader Error and invites the global audience of Zara into its inherently cool world, both IRL and virtually via the social app Zepeto.

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13

KkCo Introduces Unders

Who: KkCo

What: UNDERS basics

Where: Available online at kkcostudio.com

Why: Underwear is arguably the most important garment we wear. KkCo consistently emphasizes versatility in its clothing, and now even more so with the introduction of UNDERS, the brand’s most intimate collection yet. The new line of underwear is functional, comfortable, and makes a statement about fluidity and self-exploration. UNDERS consists of a bralette, a thong, a brief, and a cycle short in two distinct colorways. The two-toned undergarments are branded with KkCo’s signature elastic and made for movement and breathability, rendering them perfect for leisurely activities when one has the urge to lounge in next to nothing. The campaign accompanying the launch captures couples engaged in tender moments of affection, wearing all styles of UNDERS.

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14

Chanel Opens Miami Boutique

Who: Chanel

What: Boutique store opening in Miami’s Design District

Where: 155 NE 41st Street, Miami, Florida

Why: Chanel has set its sights on the buzzy and art-filled Design District in Miami with a brand-new two-floor boutique. Designed by the fashion industry’s go-to architect and longtime Chanel collaborator Peter Marino, the boutique features a gorgeous stucco exterior and a massive skylight in the 120-square-foot atrium that allows the warmth of the Miami sun to enter the inviting space. The boutique will carry the cruise 2021/2022 collection, first unveiled in May, as well as the brand’s signature selection of handbags, watches, jewelry, and shoes. Artwork by Vera Lutter and Gregor Hildebrandt is featured in the atrium and along the stairwell, honoring Gabrielle Chanel’s lifelong commitment as a patron of the arts and perfectly complementing the house’s current punk motifs as executed by Virginie Viard. This is one stop you won’t want to miss on your next trip down to the 305.

15

No. 21 and 7 For All Mankind Collaborate on Sustainable and Genderless Denim Collection

Who: No. 21 and 7 For All Mankind

What: Denim capsule collaboration

Where: Online at numeroventuno.com and 7forallmankind.com

Why: For its resort 2022 collection, 7 For All Mankind is partnering for the first time with Italian luxury label No. 21, led by designer Alessandro Dell’Acqua. The capsule is a step on the American denim brand’s journey toward using 80 percent sustainable materials by 2023. The new collection of exaggerated overshirts, hoodies, and capes paired with slouchy wide-legged crop jeans feature overtly feminine codes, complete with a sculpted bra, pussy-bow blouse, and chiffon-trimmed pencil skirt for fully dynamic looks. The collection plays with gendered proportions and fluidity, too (see: No. 21’s signature blush pink and and 7 For All Mankind’s iconic indigo blues). This debut arrives just in time for No. 21’s 21st (!) anniversary and includes an accompanying campaign shot by Robin Galiegue, who directs androgynous street-cast models with a powerful message of inclusivity and fearless individuality. The spirit of the partnership is a commitment to the environment, with pieces designed for people across all spectrums of identity.

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16

Blackpink’s Lisa Is Celine’s New Haute Parfumerie Ambassador

Who: Celine

What: Haute Parfumerie campaign starring Lisa

Where: Available online at celine.com

Why: Lisa, the Thai singer, rapper, and member of South Korean girl group Blackpink, joined the ranks of Celine’s ambassadors in 2019, repping ready-to-wear and accessories and instantly becoming a house icon. Now, she is dipping her toe into beauty as the newly announced face of Celine’s Haute Parfumerie. Lisa’s global reach and unique style make her the perfect match for Celine’s coolly realized aesthetic. From the delectable Parade to the smoky and hazy Nightclubbing, Celine’s perfumes offer a range of scents that draw inspiration from 19th century dandies as well as the ’70s rock and club scene. Hedi Slimane shot the inaugural campaign with Lisa (pictured here). The collection looks and smells heavenly.

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17

Bomber Ski Drops Artist Series of Skis and Helmets

Who: Bomber Ski

What: New Artist Series gear

Where: Online at bomberski.com

Why: Bomber Ski is known for its sleek, exceptionally hand-crafted skis that hail from the foot of the Italian alps. Its products empower skiers of any proficiency level who “aim beyond” making memories of their alpine experience by equipping themselves with gear that speaks to their individual taste. Bomber Ski has created a limited-edition Artist Series of skis and helmets with iconic Keith Haring and Jean-Michel Basquiat graphics that stand out on the slopes. Featured on the steel-edged skis are famous icons like Basquiat’s all-white “Evil Thoughts” and Haring’s vibrant starred-and-striped “Flag Dance.” The American pop and street artists’ famous works are immortalized in this collection of statement-making, performance-enhancing gear. A selection of these works also appear on Bomber Ski’s hand-painted ABS helmets for a bold look of artistic expression to rock while shredding the gnar.

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18

Wandler Releases Pre-Spring 2022 Collection

Who: Wandler

What: Pre-spring 2022 collection

Where: Available online at wandler.com and at select retailers worldwide

Why: For her pre-spring 2022 collection, designer Elza Wandler took notes from the iconic artist, architect, and tastemaker Lina Bo Bardi. Bardi works across many disciplines with a keen eye for detail and color, which infuse Wandler’s leather goods with a minimal and sleek finish. The Maggie and Penelope bags in particular boast clean lines, curved shapes, and pops of green and turquoise. Similarly streamlined are the mules and boots, which feature the perfect hues to carry you through the winter and into 2022.

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19

Walt Disney World Celebrates 50 Years With New Merch

Who: Walt Disney World

What: 50th anniversary collection

Where: Available at all four Walt Disney World theme parks, and certain items will also be available at select Disney Resort hotels and on shopdisney.com

Why: To celebrate 50 years of Disney, the world-famous resort will release a series of merchandise and clothing collections, with different themes that pay homage to the company’s rich history. The Celebration Collection includes Dooney & Bourke accessories as well as mommy and me matching sets perfect for mixing and matching. The Vault Collection remakes iconic retro Disney pieces such as the original vintage 1971 Mickey Mouse ears given out at the park’s opening day. For the discerning shopper, there’s the Luxe Logo Collection (pictured here), with a bejeweled ear hat and a luxe jersey jogger set in black and gold. No matter the who you’re gifting this season, Disney’s got you covered with a little holiday magic.

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20

Miron Crosby Opens Second Studio in Aspen

Who: Miron Crosby

What: New studio opening

Where: Aspen, Colorado

Why: Miron Crosby is heading west with its second-ever studio opening to showcase its bespoke cowboy boots. To honor their West Texas heritage, sisters and co-founders Lizzie Means Duplantis and Sarah Means created a modern take on a classic style. Their designs will be available for purchase in the new 2,000-square-foot space located in downtown Aspen. The grand opening serves as a testament to the brand’s success and growth, taking what was formerly an icon of ranch culture and transforming it into a trendy staple. As an added bonus, shoppers can customize their pair to make it their own.

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21

Palace and Kappa Unveil New Collaboration

Who: Palace and Kappa

What: Palace and Kappa’s debut collaboration

Where: Online at palaceskateboards.com and at Palace stores in London, Tokyo, NYC, and L.A.

Why: The Palace x Kappa collab is a combination of Italian street style and ’90s British football culture (what more could you ask for?). Jerseys, tracksuits, hats, and an array of accessories make up the reinterpretation of classic garments for the modern athleisure enthusiast. To find out what pieces would appeal to both skaters and footballers, Kappa invited Palace’s design team to the Kappa archive in Turin, Italy. Time was largely spent browsing the Italian sportswear brand’s immense collection of vintage jerseys once donned by legendary footballers and Britpop sensations alike, as well as hundreds of knits from teams that have been sponsored by Kappa over the past 30 years. The collection includes a crinkle effect long jacket, the Kappa 222 Banda tracksuit, and raglan tees with a co-branded logo featuring Kappa’s icon (famously the first logo depicting a human being). Hypebeasts, take note.

22

Marlo Laz Introduces Home Capsule Collection

Who: Marlo Laz

What: The Stella Mare home capsule collection

Where: Available online at marlolaz.com

Why: Designer Jesse Marlo Lazowski’s travel adventures have taken her from islands in Japan’s Seto Inland Sea to the Venetian lagoons in northern Italy. Her commemoration to these dreamy locales manifests in her latest creation, Stella Mare (Italian for “sea star”), Marlo Laz’s first-ever home capsule collection. Featuring candle vessels and incense dishes done in the island of Murano’s signature flower pattern, the stunning pieces are reminiscent of the brand’s fine jewelry, with mesmerizing gemstones and intricate engravings that make for precious heirlooms. The candles and dishes (pictured here) are available in two distinctly vibrant colorways, the latter of which includes scented incense made in partnership with a Japanese incense producer established in 1850.

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